TRAVEL AGENCIES AND TOUR OPERATORS THAT MARKET PAN-AMAZON ECOTOURISM DESTINATIONS: POSITIONING MAMIRAUÁ AND GATHERING INFORMATION FOR AMANÃ.

Eduardo de Ávila Coelho, Rodrigo Zomkowski Ozorio

Abstract


Travel agencies and tour operators have a role in mediating the marketing of a tourism destination between supplier and end consumer. Knowing the characteristics of such agencies and operators and how they operate is essential for existing community-based tourism (CBT) destinations and for those under planning. Several national and international travel agencies and tour operators market package tours to Uakari Lodge, which is the only place for accommodation and visitation of the Mamirauá Sustainable Development Reserve - SDR Mamiruá. In turn, the neighboring Amanã Sustainable Development Reserve - SDR Amanã is the subject of a study to analyze the feasibility of implementing a community-based ecotourism project. This study investigates the occurrence of Uakari Lodge in tourism distribution channels websites in order to measure how it ranks in these distribution channels, as well as to identify key competitors to Mamirauá. Also were analyzed hereby, the number of guests to Uakari Lodge between 1998 and 2009 as well as the proportion of visitors who bought package tours through travel agencies and operators in this period, thus allowing to identify the most important commercial partners. The 30 most frequent tour operators were considered key informants and they were sent a questionnaire about Amanã. The results thereof will help update Mamirauá’s marketing strategy and plan for tourism in Amanã.

Keywords


Tourism distribution channels; Amazon; Uakari Lodge; Amanã Reserve; Intermediários turísticos; Pousada Uakari, Reserva Amanã



DOI: https://doi.org/10.31420/uakari.v6i2.89