ESTRATÉGIAS DE COMERCIALIZAÇÃO DOS GRUPOS DE ARTESÃOS DAS RESERVAS MAMIRAUÁ E AMANÃ.

Thatyana Souza Marques

Abstract


The Arts and Crafts Program has been monitoring the sales of the group of craftsmen from the Sustainable Development Reserves Amanã and Mamirauá, in order to follow-up the monthly and annual volumes of the handcraft production sold, to identify the natural resources more frequently used as raw materials, and to identify the main groups of handcraft buyers. This work analyzed the different commercialization strategies of the groups related to the difficulties to access the market, difficulties related with geographic location, and in face of the alternatives of economical activities present in the sector where those groups live. The main strategies identified were the direct sale of handcrafts to ecotourists, visitors, other community members, or local/regional retailers, with no need to leave the community where the groups live; or coming to Tefé to sell to intermediates, as is mainly the case of Mamirauá Souvenir Shop, or to reach market points of retailers located outside Tefé via the facilitation of the Arts and Crafts Program, of Mamirauá Institute. As result, it was possible to conclude that the main factors causing variation in the amount of income generated by these groups are related to the individual abilities of craftsmen, together with the community organization established to develop such activity.

Keywords


Artesanato; Mercados sustentáveis; Geração de renda; Populações tradicionais da Amazônia; Handcrafts; Sustainable markets; Income generation; Traditional Amazonian populations



DOI: https://doi.org/10.31420/uakari.v3i2.30