“LIGADO NO MAMIRAUÁ” UMA FERRAMENTA PARA A CONSERVAÇÃO E PARA DESENVOLVIMENTO LOCAL

Thiago Antônio Figueiredo, Marco Nilsonette

Abstract


This study presents the results of an opinion pool among the users and residents of Mamirauá and Amanã Reserves in relation to the effectiveness of the communications broadcasted through the radio show “Ligado no Mamirauá” (Tunned into Mamirauá). This research was carried out between September and October 2004 aiming to support the planning of a new structure for this radio show, based on the perception of its main listeners. “Ligado no Mamirauá” has been broadcasted every Tuesdays and Thursdays from 7:30 to 8:00 p.m. by Tefé Rural Radio Station for more than ten years. This research was conducted among listeners at the age of 16 or older, residents and users of these two protected areas. Semi-structured questionnaires were applied to gather opinions about what listeners consider the most relevant subjects, their evaluation of the information offered by the broadcast, their preferences of time shifts and days of the week for a new broadcasting plan. Besides these pools, data about their access to current means of diffusion and information dissemination (radio and TV), and about the conditions of the equipment used were also registered in the individual interviews. The analysis has shown that “Ligado no Mamirauá” needs to broadcast more clear subjects, related to basic local needs, such as health, education, citizenship, and to give opportunity to popular participation during the programs so to strengthen its audience, providing means to establish a participative dialogue about social and environmental development of the protected areas, yet informing more frequently the local opinion (throughout community participation in the radio program) about the work and research carried out by Mamirauá Institute towards the improvement of life quality in the local communities, and about their strengthening as social actors, responsible for the conservation of their own environment.

Keywords


Rádio; Educação ambiental; Participação popular; Environment education; Communitary participation



DOI: https://doi.org/10.31420/uakari.v3i1.21